But how can you make business more personal?

Easy! Do the same things you would do when making ‘real’ friends. Show that you’re human. Not just a face in a suit. Create intimacy between you and the business contact and you will create trust. Instead of just making superficial small talk , talk about the things which are really important to you: your family, your habbies, your problems, and worries.

And don’t be afraid to introduce your business contacts to your friend and family. So don’t be afraid to mix your business life with your personal life.Ok, so you might not be able to give a sales presentation over dinner if your friends or family are there. But it doesn’t matter: when it comes to business, it’s the personal relationship that makes all the difference.Mixing your business life with your personal life benefits everybody:you, your business contacts and your family.